Understanding Your Target Market
Wednesday, May 24th, 2006For a long time I’ve said that I would pay for mp3s, if a service came along with:
- A variety of artists I’m interested in
- Non-DRMed tracks (i.e. will play anywhere, unlike Apple’s iTunes store)
- Reasonable prices (Warp Records has an mp3 store, where each track is $1.35!)
emusic.com seems to meet all my criteria, so I suppose it’s time I pay the piper…
After beginning registration, I decided to go to bed and finish up the next day. What do I find in my inbox, this morning, but unsolicited mail bugging me to sign up for a free emusic.com trial.
Take a close look at the only page I filled out; there is no notice that they are going to send me shit. What is a company, who caters independent music to web savvy young people, thinking when they send unsolicited mail to potential users?
I’m going to call them up tomorrow and see if they have anything to say for themselves. If I get a positive response, I will give them $10/month for access.
Stay tuned for results…


